Living in west London, I had four bins. General waste. Recycling. Garden waste. Food waste. Each on a different schedule. Some alternating weeks. Some not.
My council's website had the information — somewhere. Buried behind a postcode lookup that sometimes worked, sometimes didn't. A PDF calendar that was last updated two years ago. A phone number for "further enquiries."
I missed collections. I put the wrong bin out. I'd drag a bin to the kerb, realise it was the wrong week, drag it back. My neighbours were doing the same. This wasn't a me problem — this was an everyone problem.
The frustrating thing wasn't the bins themselves. The frustrating thing was that the information existed. The council knew exactly which bin went out on which street, on which week. That data was sitting in a spreadsheet somewhere. It just never made it to residents in a usable form.
So I built My Bin Day — a simple postcode lookup that tells you exactly what goes out and when. No account. No app. Just an answer.
What I didn't expect was how quickly it became clear that this was a problem at scale. Councils across England were dealing with the same fragmented data, the same overloaded contact centres, the same residents calling to ask the same entirely avoidable question.
That's when a simple tool became a platform. And My Bin Day became SupaWaste.