♻ Built for UK local authorities

Drive up recycling rates and reduce resident contacts with self-service

SupaWaste gives local authority waste teams a single platform to manage collection schedules, embed a live bin day lookup on their website, and give residents the information they need to recycle correctly.

Designed for UK local authorities
GDPR compliantWCAG 2.1 AA99.9% uptime
Recycling rateProjected
63%
Illustrative authority — projected Year 1
England 2035 target: 65%  ·  projected ↑ 8.4%
Dry mixed recycling52.1%proj. ↑
Garden waste31.8%proj. ↑
Food waste18.4%proj. ↑
Contamination rate12.3%proj. ↓
Missed collections
↓ Target
expected reduction
Call centre deflection
Significant
projected monthly saving
379+UK local authorities indexed
2.1M+Postcodes supported
Up to 64%Expected missed collection reduction
+8%Target recycling rate improvement
99.9%Platform uptime SLA
♻ Recycling targets across the UK

Help your local authority hit its recycling targets

Every UK nation has set ambitious recycling targets — and every one has a communication gap to close. Wales leads the world at 68%, yet even Welsh councils have room to improve. England, Scotland, and Northern Ireland are all working to close the gap. SupaWaste helps councils across the UK do exactly that.

68%
Wales 2024/25 recycling rate
65%
England 2035 target
50%
Northern Ireland rate (2023)
The challenge

Why local authorities struggle with waste communication

Most local authorities have the right ambitions — but fragmented data, legacy systems, and poor resident communication hold recycling rates back.

  • 📋
    Schedules locked in spreadsheets
    Collection data lives in Excel files emailed between teams. Mismatches between the website and the real schedule cause avoidable missed collections.
  • 📞
    High volumes of preventable contacts
    "When is my bin day?" is consistently in the top 3 reasons residents call. At £6–£12 per contact, this is a significant and entirely preventable cost.
  • ♻️
    Contamination undermines recycling rates
    Residents putting the wrong items in recycling bins leads to entire loads being rejected. Better information at the right moment directly reduces contamination.
  • 🔄
    Zone changes are slow to communicate
    When collection days or zones change, updating residents is slow and error-prone — causing confusion and a spike in contacts during the transition.
The solution

One platform. Instant resident access. Better recycling outcomes.

SupaWaste replaces spreadsheets, static PDFs, and call centre overload with a live, self-service system that keeps residents informed and local authorities in control of their recycling KPIs.

  • Single portal for all streets, zones, and waste types
  • Bulk schedule assignments — hundreds of streets in one action
  • Embed widget on your authority website — postcode lookup, live
  • Accepted items guidance displayed to residents at lookup
  • Changes go live instantly — no publishing lag
  • Full audit trail for every change — GDPR compliant
  • SMS reminders with recycling tips
♻ Recycling tools

Purpose-built to support your recycling KPIs

Every feature in SupaWaste is designed to reduce contamination, increase participation, and give communications teams data they can act on and report.

  • 📊
    Recycling rate tracking per zone
    Monitor dry recycling, food waste, and garden waste rates by street, zone, or borough. See where you're underperforming and target resident communications accordingly.
  • 📍
    Accepted items at the point of lookup
    When a resident checks their bin day, they see exactly what items are accepted. Reduces contamination without requiring a separate campaign.
  • 📱
    Opt-in SMS reminders with recycling tips
    Residents who opt in receive a collection reminder the evening before — with a brief recycling message you configure. Designed to increase participation and reduce contamination.
  • 🏆
    Reporting for strategy documents and returns
    Export recycling rate data, resident engagement figures, and widget usage for quarterly reports, cabinet papers, and LATS government returns.
Published recycling rates by local authority — Defra 2023/24
South Oxfordshire DC62.9%
Highest in England
Three Rivers DC61.9%
2nd highest in England
Dorset Council60.5%
Top unitary authority
Milton Keynes Council60.2%
↑ 12.1pp YoY improvement
England average44.0%
England 2035 target: 65%
Platform features

Everything your waste team needs

Operational tools for waste managers, communication tools for heads of service, and reporting for decision-makers — all in one place.

📅
Bulk schedule wizard
Assign collection schedules to hundreds of streets in one action. Conflicts auto-resolve — no manual cleanup required. Shift-click multi-select for fast zone boundary changes.
🗺️
Street data import
Upload your streets and postcode segments via drag-and-drop — no command-line tools or IT support needed. Real-time progress bars and a live log confirm every batch as it loads.
♻️
Accepted items configuration
Define what's accepted in each waste stream. Residents see this at the point of lookup — reducing contamination without requiring a separate communications campaign.
📦
Embeddable resident widget
Generate an iframe for your authority website in seconds. Font size options (Default / Large / X-Large) ensure WCAG 2.1 AA compliance across all council website templates.
📱
SMS collection reminders
Residents opt in to receive a bin day reminder the evening before collection — with a configurable recycling message. Designed to reduce missed collections and increase participation.
📊
Reporting & data export
Recycling rates, widget lookup volumes, and zone performance — all exportable for cabinet papers, LATS returns, and annual strategy documents.
🔐
Role-based access & audit trail
Separate permissions for waste managers, comms teams, and read-only access. Every action is logged with a full, immutable audit trail — GDPR compliant from day one.
🗂️
Configurable audit log retention
Set global retention limits and per-plan overrides. Automatic nightly purging keeps your data tidy while meeting compliance obligations — no manual intervention needed.
🔍
Postcode lookup for residents
379 UK local authorities supported. Residents enter a postcode and instantly see their collection day, bin types, and accepted items — no account, no app, no friction.
How it works

From sign-up to live in under a day

SupaWaste is designed to be up and running with no IT project. Most local authorities can be live within a few hours of their first login.

1

Connect your data

Import your existing streets from a spreadsheet or USRN lookup. We'll match to the national street database automatically.

2

Configure schedules

Assign waste types and collection frequencies to streets individually or in bulk — with shift-click multi-select for zone updates.

3

Embed the widget

Copy one line of code into your authority website. Residents can look up their bin day instantly from any page.

4

Monitor & improve

Track resident engagement, recycling rates by zone, and call deflection. Export data for reporting and strategy.

Embed widget

One line of code. Live bin days on your website.

Paste a single iframe into your authority website and residents can look up their collection day, waste types, and accepted items — always in sync with your live schedule data.

<iframe
  src="https://widget.supawaste.com/embed
      ?council=your-council&fsize=lg"
  width="100%"
  height="420"
  frameborder="0"
></iframe>
Default fontLarge fontX-Large font
birmingham.gov.uk/waste
B1 1BB
Find my bins
Collection days for B1 1BB — Ladywood
🗑️
General waste
Monday 16 June
♻️
Recycling
Monday 16 June
🌿
Garden waste
Wednesday 18 June
🥗
Food waste
Every Monday
Recycling tip: Rinse containers before placing in your recycling bin to reduce contamination.
ROI calculator

Build the business case for your head of service

Adjust the sliders to match your authority's profile and see the estimated return in year one.

Monthly resident contacts2,250
Cost per contact (£)£6.00
Estimated deflection rate75%
Recycling improvement target+6%

Based on publicly available UK contact centre benchmarks and England recycling rate data. Figures are illustrative projections, not guaranteed outcomes.

Estimated annual cost saving
£121,500
Based on call deflection alone
Contacts deflected per year
20,250
Handled automatically by the resident widget
Projected recycling rate
49%
Up from current England average of 43%
Request a detailed ROI report →
Pricing

Transparent pricing for every local authority

No setup fees. No lock-in. Start with a pilot — no credit card required.

Pilot
Try SupaWaste with no commitment
£0
no time limit

  • Up to 500 streets
  • 2 waste types
  • Embed widget
  • 1 user account
  • Bulk scheduling
  • Recycling reporting
  • SMS reminders
Start your pilot
District
For district and borough councils
£149
per month

  • Up to 5,000 streets
  • 6 waste types
  • Embed widget
  • 5 user accounts
  • Bulk scheduling
  • Recycling reporting
  • SMS reminders
Start free trial
Partnership
For combined authorities and shared services
Custom
bespoke pricing

  • Everything in Authority
  • Dedicated CSM
  • SLA guarantee
  • SSO / SAML
  • Data migration support
  • Custom integrations
Contact sales

No credit card required. Soft limits — you're never blocked, just nudged to upgrade.

What the sector is saying

Built around a real problem

★★★★★

"The communication gap between what residents know and what they need to know is the biggest barrier to improving recycling rates. A tool that delivers the right information at the right moment — at the point of lookup — is exactly what we've been waiting for."

SC
Sarah C.
Waste Services Manager
★★★★★

"Bin day enquiries are consistently in our top three contact reasons — and they're almost entirely avoidable. If a self-service widget can deflect even a fraction of those calls, the ROI writes itself. This is an obvious investment."

DK
David K.
Head of Environmental Services
★★★★★

"We're always looking for ways to reduce demand on our contact centre without reducing service quality. SupaWaste's approach — putting accurate, live collection data directly in residents' hands — is exactly the kind of solution that achieves both."

JP
James P.
Digital Transformation Lead
Integrations

Works with your existing systems

SupaWaste connects to the platforms local authorities already use. Our open API means you can integrate anything else your authority needs.

📧
Resend
Transactional email for notifications and schedule alerts
💳
Stripe
Subscription billing and plan management
📱
Twilio
SMS collection reminders with configurable recycling tips
📍
postcodes.io
Postcode-to-local authority mapping — no API key needed
🔗
Webhooks
Outbound events for schedule changes to your CMS or CRM
🔐
SAML / SSO
Single sign-on with your authority identity provider
🔌
REST API
Full API for reporting pipelines and custom integrations
✉ Get in touch

See SupaWaste
in action

Whether you want a live walkthrough of the portal, have a question about migrating your existing schedules, or just want to know if SupaWaste is a fit for your council — we'd love to hear from you.

Demo calls are 30 minutes and tailored to your council's setup
We'll respond within one business day
No commitment required — free tier available for smaller councils
Areas of interest (optional)

No spam. No cold calls. We'll only use your details to follow up on this message.