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Contamination reduction

Reduce contamination by showing residents what goes in which bin

Contamination is one of the biggest drags on recycling rates. Residents want to recycle correctly — they just don't always know what's accepted. SupaWaste lets you define accepted items for each waste stream, and surfaces that information to residents at the exact moment they check their bin day.

82%UK residents put wrong items in recycling bins (WRAP 2024)
9%Feel "very confident" about what can be recycled (WRAP)
ZeroExtra campaigns needed to reach residents
LiveUpdates push to widget instantly
app.supawaste.com
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Product screenshot coming soon

Accepted items displayed to a resident at the point of bin day lookup

Contamination reduction

Right information. Right moment. Right result.

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Shown at the point of lookup

When a resident checks their bin day, they see accepted items for every waste stream — not buried in a PDF, not on a separate page. Right there, when they're thinking about their bins.

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Per-stream configuration

Configure accepted items separately for dry recycling, food waste, garden waste, glass, and any other stream you run. Each stream shows its own list — no confusion about what goes where.

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Easy to update

When a new material becomes accepted — or when a contractor changes what they'll take — update the list in SupaWaste and it goes live in the widget immediately. No web team, no CMS ticket.

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Tied to collection zones

Different zones can have different accepted items — useful if you run separate contracts or pilot schemes in parts of your authority. The right list shows for the resident's postcode.

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Directly reduces contamination

Less than one in ten UK residents feel fully confident about recycling. Showing guidance at the moment of lookup, without requiring them to search for it, directly reduces contamination rates.

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Reduces inbound contacts too

"What can I put in my recycling bin?" is one of the most common resident enquiries. Answering it proactively — at the point of lookup — reduces calls and emails to your contact centre.

How it works

Configure once. Works everywhere.

Set up accepted items in the portal and they appear automatically in the resident widget and on My Bin Day.

1

Open waste types

Navigate to the Waste Types section in your SupaWaste portal and select the stream you want to configure.

2

Add accepted items

Type or paste your accepted items list. You can use plain text or a structured list — formatting is handled by the widget.

3

Assign to zones

If your authority has zone-specific rules, assign the accepted items configuration to the relevant collection zones.

4

Instant update

Save and publish. The resident widget updates immediately — no deployment, no web team, no waiting.

Ready to see it in action?

Start your free pilot today — no credit card required.